Designed to be tough, serious and practical and with a touch of cool style fashion. The ALBA Active timepiece is a reliable partner to see through every moment of challenges in today’s highly competitive environment.

Alba was born in 1979 in Japan and its success was immediate, with the Alba name becoming an instant symbol of the value and quality that consumers expect from a brand created by Seiko Watch Corporation. Its fame spread rapidly throughout Asia and the Middle East and today, Alba is a respected name in watches, with over millions of satisfied new customers every year.