Apex [ey-peks]: tip; summit; climax; peak.
At the apex of style and functionality, you'll find Rockwell's Apex analog sports watch. This timepiece exists at the juncture of debonair, danger-seeking, and durability.

Apex's 5 ATM water resistance makes it an ideal companion for your wettest adventures. Make epic water plans, and take Apex along for the ride. Surfing, kayaking, distance swimming, or whatever your hydro-loving heart pleases–this watch is ready. If you can handle it, the Apex timepiece can, too.

If you prefer your water as snow, this timepiece can go with you to the summit of your favorite slopes. And should you catch an edge on the way down, no problem. The hardened mineral crystal is tough enough to shake off any unexpected snow gymnastics, emerging unharmed. That's more than you might be able to say for your knees and skis. But we believe that scars make stories–as long as they aren't on your watch. Thanks to Apex's stainless steel construction, it won't give away any wipeout stories before you can tell them yourself.

Apex is an analog sports watch made to withstand your most incredible adventures, but we didn't sacrifice on style. Its 46mm case demands attention and respect. Apex's oversized good looks are to make you stand out when you're romping, relaxing, or recovering in the lodge.

If you want the gold standard of analog sports watches, consider the Apex Gold Edition. On top of this watch's robust stainless steel core, we've added a golden finish. It adds richness to the timepiece, but thanks to the rugged design and uncomplicated dial, you won't look like you are trying too hard to impress. The Gold Edition is just effortless sophistication. Pair that with the strap of your choice. You can lean into the earthy tones of the gold with one of our warm-hued genuine leather options. Or add contrast and cool off the gold with black leather or a black or gray double-layered nylon version. With this watch on your wrist, your reputation on the street, at the mountain, or in the office will be as good as gold.

At once sleek and rough, this is the watch of a top dog. Bald Eagles, Tigers, and Grizzly Bears are all apex predators, meaning they have no natural predatory threats. With the Apex watch as part of your look, you'll feel there's no threat to your legendary look and confident charisma. You'll be at the top of your game, the summit of durability, and the height of sophistication when you've got this elegantly pared-down, hard-wearing watch on your wrist.

Apex's impressive Miyota Japanese movement keeps precision time without being delicate. You don't need to baby this high-performance, durable movement. Spend your energy on your adventures and friends, not protecting your watch. This monster movement can fend for itself.

If you're ready to reach the pinnacle of both adventure and style, the Apex has your back—and your wrist. Built to conquer land, sea, and summit, this watch isn't just along for the ride; it's leading the charge. With the Apex, you're wearing a reminder of resilience, grit, and the battles you've faced and won. No matter where your next thrill awaits—PRing, plunging down mountains, or pressing hard at the office—you'll have the perfect partner on your wrist. Apex helps you rise to the pinnacle of your life.